Privacy Policy Explained

What This Privacy Policy Covers

Lake Pulse operates its store and website (the “Services”) to provide customers with a curated shopping experience. The Services are powered by Shopify.

This Privacy Policy explains how Lake Pulse collects, uses, and discloses personal information when you:

• Visit or use the Services

• Make a purchase or other transaction

• Communicate with Lake Pulse

If there is a conflict between the Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to how personal information is collected, processed, and disclosed.

By using the Services, you acknowledge that you have read this Privacy Policy and understand how your information is handled.

1. What Personal Information Means

“Personal information” refers to information that identifies you or can reasonably be linked to you or another person.

It does not include information collected anonymously or de-identified so it cannot reasonably be linked to a person.

2. What Information Lake Pulse Collects

Depending on how you use the Services, Lake Pulse may collect or process:

• Contact details (name, addresses, phone number, email)

• Financial information (payment card details, transaction details, payment confirmation)

• Account information (username, password, security questions, preferences and settings)

• Transaction information (items viewed, added to cart or wishlist, purchased, returned, exchanged or cancelled, and past transactions)

• Communications with Lake Pulse (what you include when contacting support)

• Device information (device and browser info, network connection, IP address and unique identifiers)

• Usage information (how and when you interact with or navigate the Services)

3. Where That Information Comes From

Lake Pulse may collect personal information from:

• You directly (account creation, purchases, communications, general use)

• Automatically through the Services (including cookies and similar technologies)

• Service providers (when they collect or process information on Lake Pulse’s behalf)

• Partners or other third parties

4. How Lake Pulse Uses Personal Information

Lake Pulse may use personal information to:

Provide, tailor and improve the Services

Including to:

• Process payments and fulfil orders

• Manage accounts and preferences

• Arrange shipping and support returns/exchanges

• Send account-related notifications

• Enable reviews

• Create a customised shopping experience, including product recommendations

Marketing and advertising

Including to:

• Send marketing communications by email, text message or post

• Show advertisements on the Services or other websites, including based on your prior activity

Security and fraud prevention

Including to:

• Authenticate accounts

• Provide secure shopping and payment

• Detect and address fraudulent, illegal, unsafe or malicious activity

Communicating with you

Including to:

• Provide customer support

• Maintain the business relationship

Legal reasons

Including to:

• Comply with applicable laws

• Respond to valid legal requests

• Enforce or investigate violations of terms or policies

5. How Personal Information May Be Disclosed

Lake Pulse may disclose personal information:

• To Shopify and service providers (including IT management, payment processing, analytics, customer support, cloud storage, fulfilment and shipping)

• To business and marketing partners for marketing services and advertising, including personalised advertising supported by Shopify

• When you direct or consent to disclosure (for example, for shipping or via social media widgets/login integrations)

• To affiliates or within a corporate group

• In connection with a business transaction (such as a merger or bankruptcy)

• To comply with legal obligations or to protect the Services, Lake Pulse, and users

Depending on where you live, you may have rights to opt out of certain advertising-related sharing, where indicated on the Services.

6. Shopify’s Role

The Services are hosted by Shopify.

Shopify collects and processes information about your access to and use of the Services to provide and improve the Services. Information you submit may be shared with Shopify and third parties that may be located in other countries.

Lake Pulse also uses certain Shopify enhanced features that may incorporate data from your interactions with Lake Pulse, other merchants, and Shopify.

In these circumstances, Shopify is responsible for processing personal information related to these features, including responding to certain rights requests for those purposes.

7. Third-Party Websites and Links

The Services may link to third-party websites or platforms.

Lake Pulse is not responsible for the privacy or security practices of third-party sites. If you follow third-party links, you should review their own privacy and security policies.

Information shared on public or semi-public platforms (including social networks) may be viewable by others without limitation.

8. Children’s Data

The Services are not intended for children.

Lake Pulse does not knowingly collect personal information about children under the age of majority in the user’s jurisdiction.

If a parent or guardian believes a child has provided personal information, they can contact Lake Pulse to request deletion.

As of the effective date of the policy, Lake Pulse does not have actual knowledge that it “shares” or “sells” personal information of individuals under 16 as defined by applicable law.

9. Security and Retention

No security measures are perfect, and Lake Pulse cannot guarantee “perfect security.” Information may not be secure while in transit, and sensitive information should not be sent through unsecured channels.

How long Lake Pulse retains personal information depends on factors such as whether it is needed to:

• Maintain an account

• Provide Services

• Meet legal obligations

• Resolve disputes

• Enforce contracts and policies

10. Your Rights and Choices

Depending on where you live, you may have rights such as:

• Right to access / know

• Right to delete

• Right to correct

• Right of portability

• Right to opt out of “sale” or “sharing” for targeted advertising (as defined under applicable law)

• Managing communication preferences (unsubscribe from promotional emails; transactional emails may still be sent)

Lake Pulse may need to verify your identity before processing rights requests. You may also be able to use an authorised agent, subject to verification requirements.

Lake Pulse will not discriminate against you for exercising these rights.

11. Complaints

If you have concerns about how personal information is processed, you can contact Lake Pulse.

Depending on where you live, you may have the right to appeal a decision or lodge a complaint with your local data protection authority.

12. International Transfers

Lake Pulse may transfer, store, and process personal information outside the country you live in.

If personal information is transferred out of the European Economic Area or the United Kingdom, Lake Pulse will rely on recognised transfer mechanisms such as Standard Contractual Clauses or equivalent UK mechanisms, unless the destination country is deemed to provide an adequate level of protection.

13. Changes to This Policy

Lake Pulse may update this Privacy Policy to reflect changes in practices or for operational, legal, or regulatory reasons.

If updated, the revised policy will be posted on the website and the “Last updated” date will be changed. Notice will be provided where required by law.

Contact

For questions about privacy practices, this policy, or to exercise privacy rights:

info@lakepulse.co